The Influential Mind by Prof Tali Sharot Tali Sharot is a P rofessor of cognitive neuroscience in the department of Experimental Psychology at University College London . This book is mainly about the fact that how we are influenced and how we can be heard or put our message across. We all been in arguments either directly with people, over the telephone or online. Be it on issues as complex as Brexit, Climate Change, Health Care, etc. That we found it difficult to change the opposing parties perspective or ideas. It is not that the facts are not there but we have been set in our ways and can be easily influenced by emotions and not facts. The author gave an example during the US Presidential debate between President Trump and Dr Ben Carlson a pediatric Neurosurgeon, the issue was on autism and vaccination. Trump was able to influence the debate and manipulate the emotional aspect of the audience brains. While Dr Ben Carlson, j...